Exploring the Collision of Art & Technology

The Intersection of Design & Technology
Since the beginning of my career, I have been drawn to the space where art meets emerging technology. That curiosity led me into motion design, drove me to become a self-taught Cinema 4D artist, and continues to place my work at the intersection of traditional craft and generative AI.

Versatility & Leadership at Scale
My career spans the full spectrum of production—from broadcast design and CGI to digital media and global advertising. I have delivered work for national commercials, TV shows, documentaries, short films, and large-scale product launches. During my time partnering with HP Studios, I led a multidisciplinary team of over 10 artists, delivering hundreds of assets for global campaigns across multiple geographies.

The Generative Workflow
I’ve been actively exploring AI-driven workflows - beginning with early Stable Diffusion and evolving into more advanced animation, control, and compositing pipelines. My interest in AI is centered on integration: combining generative tools with traditional motion design principles to build controllable, repeatable, and production-ready systems. This research lives in an ongoing AI Lab, where I experiment with workflows, model training, and visual systems that can meaningfully support professional creative work.

My Approach
I’m drawn to motion that feels intentional — where movement serves ideas, and narrative. Whether working on client projects or experimental research, my focus remains on Clear visual logic, Thoughtful integration of new tools and Strong motion fundamentals.
I see AI not as a replacement for craft, but as an evolving extension of the creative process, always guided by artistic intent.